$10,000 Price Guarantee: If you happen to find a competitor’s current print ad on a new vehicle of the same year, make and model, that is in our inventory, with a lower price— Randall Reed ’s Prestige Ford Lincoln Mercury will beat that deal or give you $10,000! Dealership reserves the right to purchase the vehicle from the competing dealership offering the lower price and sell it to the potential customer. This offer is not applicable between any Randall Reed stores. Customer must have a written official purchase order for a new in stock vehicle with the exact MSRP and equipment from a competing dealership signed by an authorized manager. The guarantee does not commence until customer takes delivery of the vehicle. Factory incentives, rebates and other discounts do not apply. This excludes limited quantity vehicles, demonstrators or damaged vehicles. See dealer for complete details on all programs.